PATH 01 — NEW BUILD
Let’s build it properly from the beginning.
A new website is the cheapest moment to set everything up the right way. Search and Answer Engine Optimization on day one, infrastructure you don’t have to think about, and a back office that keeps it improving instead of rotting.
What “done right” actually means here.
Custom build on a modern, fast stack (no template you’ll outgrow in eighteen months). Owned in your name — the domain, the codebase, the content, all yours.
Built so Google and AI assistants like ChatGPT, Claude, and Perplexity can actually read your site and recommend it in answers. Fast pages. Copy written for the real human who landed on it, not the algorithm.
A monthly report in plain English. Indexing status, traffic, what changed, what’s next. One page. No vanity charts.
FURTHER READING
Small-Business Website Redesign Cost in 2026 (Real Numbers)
Most pricing guides open at $10K — the agency floor. Here's the full cost landscape for small business website redesigns in 2026, including the ongoing fees nobody quotes.
Do You Need a Website If You Have a Google Business Profile?
A Google Business Profile is free and your phone rings from it — so do you need a website too? Yes, and the reason got bigger in 2024. Here's the gap.
SEO, AEO, and GEO: Found, Cited, and Trusted
Three acronyms, one job. SEO gets you found, AEO gets you cited, GEO gets you trusted by AI. Here's how they fit together — minus the $4,000-a-month retainer.