PATH 01 — NEW BUILD
Let’s build it properly from the beginning.
A new website is the cheapest moment to set everything up the right way. Search and Answer Engine Optimization on day one, infrastructure you don’t have to think about, and a back office that keeps it improving instead of rotting.
What “done right” actually means here.
Custom build on a modern, fast stack (no template you’ll outgrow in eighteen months). Owned in your name — the domain, the codebase, the content, all yours.
Built so Google and AI assistants like ChatGPT, Claude, and Perplexity can actually read your site and recommend it in answers. Fast pages. Copy written for the real human who landed on it, not the algorithm.
A monthly report in plain English. Indexing status, traffic, what changed, what’s next. One page. No vanity charts.
No obligation. You tell us where the time and money are going; we come back with a plain-English read and a scope. Nothing is priced until we both know what's involved.
FAQ
Common questions.
What does a new website build include?+
A custom build on a modern, fast stack — not a template you’ll outgrow in eighteen months — written for the people who land on it. After launch we stay on to run it: hosting, monthly Search Engine Optimization (SEO) and Answer Engine Optimization (AEO), software updates, and a one-page report each month.
Will Google and AI assistants be able to read my new site?+
That’s built in from day one: fast pages, clear factual copy, and the behind-the-scenes setup that helps Google and assistants like ChatGPT, Claude, and Perplexity understand what you do. Nobody can honestly guarantee a ranking or a citation, but a site they can’t read won’t get either.
What happens after the site launches?+
It doesn’t get abandoned. Care runs underneath it every month — updates, monitoring, search and AI-visibility work, content edits — and you get a plain-English report on what changed and what’s next.
How do I get started?+
Send the application from the “Start with an audit” button. We read it personally and come back with a plain-English read and a scope. The website packages and their prices are on the pricing page.
FURTHER READING
Small-Business Website Redesign Cost in 2026 (Real Numbers)
Most pricing guides open at the $10K agency floor. Here's the real 2026 cost landscape — DIY to agency — plus the ongoing fees nobody quotes.
Do You Need a Website If You Have a Google Business Profile?
Yes — and since Google shut down its free Business Profile websites, the gap is bigger. What a GBP can't do, and when a site starts paying for itself.
SEO, AEO, and GEO: Found, Cited, and Trusted
Three acronyms, one job. SEO gets you found, AEO gets you cited, GEO gets you trusted by AI. Here's how they fit together — minus the $4,000-a-month retainer.