A SAMPLE MONTHLY REPORT
What members get
every month.
This is a real report for one of my own properties, in the same format members receive. The numbers are pulled straight from Google Search Console and cover a three-month window rather than a single month, so there's enough of a trend to actually read.
The Back Office Report
the directory · may–jul 2026 · 3 monthsthe numbers
what changed
· Indexed pages roughly doubled over the window — Search Console's coverage chart steps up in mid-June and holds at 2,530.
· Three of the top five queries were at zero clicks the previous quarter: “persian cat grooming near me” (14 clicks), “dog nail trimming near me” (5), and “pampered pet” (4).
· A cost calculator page went live and is now the single best-performing page at 46 clicks, up from zero.
what's next
· At the current run rate — 864 clicks over three months, about 290 a month — the site is on pace for roughly 1,400 more clicks by December 31, or about 2,300 across May–December. Flat projection: it assumes no further growth, and the trend so far has been up.
· 3,570 URLs are still unindexed across 12 distinct reasons. Working that list is the next lever — the pages already exist, Google just isn't serving them yet.
prepared by the digital back office · delivered every month
FAQ
Common questions.
Is this a real report?+
Yes. It’s a real report for one of the studio’s own properties, with the numbers pulled straight from Google Search Console. No client data and no invented figures.
Why does it cover three months instead of one?+
A single month is too short to read a trend. A three-month window shows whether things are actually moving.
Who gets a report like this?+
Every Care member gets one each month, in this same format: one page, plain English, no vanity charts.