Quick read: On June 3, 2026, Google added dedicated AI performance reports to Search Console, showing impression data — broken down by page, country, device, and date — for content appearing in AI Overviews, AI Mode, and generative Discover features. The reports do not include click, click-through rate, or query data. As of this writing, the rollout is limited to a subset of website owners in the United Kingdom, tied to a UK Competition and Markets Authority requirement that Google give publishers visibility and opt-out controls over AI use of their content. No global rollout date has been announced. A companion toggle lets site owners opt their content out of AI Overviews, AI Mode, and Discover's AI features without affecting standard search ranking.
A client forwarded me a headline last week: Google finally built a way to see how often your site shows up in AI Overviews, right inside Search Console. She wanted to know how fast she could log in and check her numbers.
I had to give her the less exciting half of the story first. Unless her business is registered in the UK, she can't. Not yet.
That's not a knock on the feature — it's a real thing Google built, and it's the first native tool that separates "you showed up in an AI answer" from "you showed up in regular search." But most of the coverage this week skipped the part where almost nobody outside the UK can actually open it. If you run a small business site in the U.S. and you're wondering whether to go check your dashboard, here's the honest rundown of what exists, why you're locked out for now, and what to look at instead while you wait.
What Google actually shipped
On June 3, 2026, Google announced a new report in Search Console that isolates impressions from generative AI features — AI Overviews, AI Mode, and the AI-generated versions of Discover — from the regular Search Performance report you already know. Before this, if your page got pulled into an AI Overview, that impression was buried inside your overall Search totals with no way to separate it out. Now it has its own view.
The report breaks impressions down four ways: by page (which URLs got surfaced), by country, by device, and by date, with granularity down to the hour. That's useful. What it doesn't include yet is clicks, click-through rate, or the actual search queries that triggered the impression. You can see that a page showed up in an AI feature. You can't see what someone typed to get there, or whether they clicked through afterward. It's a visibility count, not a performance report in the full sense — closer to a smoke detector than a dashboard.
Google paired the report with a new toggle that lets a site owner opt specific content out of being used in AI Overviews, AI Mode, or Discover's AI features. Opting out means forfeiting whatever impressions and referral traffic those features generate, but Google says it doesn't touch your regular search ranking. It's a genuine control that didn't exist before — previously, the only way to keep content out of AI training and retrieval entirely was blocking crawlers wholesale, which also tanks your regular visibility.
Why it's UK-only, and why that's not Google being coy
The rollout is starting with a subset of website owners in the United Kingdom before any broader release. Search Engine Land's coverage of the launch ties this directly to the UK's Competition and Markets Authority, which has been requiring Google to give publishers more visibility and control over how their content gets used in AI features. That's not a random beta cohort — the report and the opt-out toggle both exist, in this form, at this time, because a regulator required them for UK sites first.
Google hasn't announced when — or in what order — the U.S. and everywhere else get access. If the pattern holds the way most Google feature rollouts do, expect a slow expansion rather than a single global flip of a switch. I wouldn't plan around a date, because there isn't one yet.
What you can actually check right now
Waiting for a dashboard isn't a strategy, so here's what's available today if you want a read on your own AI search visibility without Google's new report.
Run your own AI Overview checks manually. Search the terms your customers would actually use — not your business name, the problem they're solving — and see whether an AI Overview appears and whether you're one of the sources. Do this from a logged-out browser or incognito window; personalization skews results. It's slow and unscientific compared to a dashboard, but it's free and it's available to everyone right now.
Ask the AI assistants directly. Open ChatGPT, Perplexity, or Google's AI Mode and ask the questions a prospective customer would ask — "who does [service] in [your city]," not "tell me about [your business]." Whether you're named, and whether you're cited with a link, tells you more than a vanity search for your own name ever will.
Watch your regular Search Console numbers for a shape, not a number. If impressions for a query are climbing while clicks stay flat or drop, that's often a sign an AI Overview is now absorbing the click your page used to get — even though Search Console won't yet tell you that directly. Two out of three Google searches now end without a click, so this pattern is common enough that it's worth watching for on its own.
Check whether your site is even eligible to be cited. Google's own guidance — published as an official guide in May 2026 — lays out the baseline: helpful, factually accurate content; clear question-and-answer structure; fast pages; and crawler access that isn't blocked. I broke down what that guide actually says, and it's less complicated than most of the coverage made it sound. None of it requires the new Search Console report to act on.
What won't help
Refreshing Search Console hoping the report appears. It's a rollout gated by geography, not a feature flag that flips on with patience. Checking daily won't move you up the list.
Treating "no clicks yet" as "no value yet." Even once the report reaches U.S. accounts, it will show impressions without clicks or queries. Don't wait for a complete picture before doing anything — the pages that get cited in AI answers today are the same pages built around clear structure and direct answers, report or no report. The full case for that structure doesn't change based on which dashboard confirms it.
Assuming AI Overview presence means the same thing as ranking #1. Being cited and being clicked are different outcomes, and this report — even in its eventual full form — measures the first one, not the second. A business can show up constantly in AI Overviews and still see flat foot traffic if nothing about the citation drives someone to act.
FAQ
What exactly does the new Search Console AI report show?
Impressions — how often your pages appeared in AI Overviews, AI Mode, or generative Discover features — broken down by page, country, device, and date, down to hourly granularity. It does not yet include clicks, click-through rate, or the search queries that triggered the impression.
Why can't I access it yet?
The rollout started with a subset of website owners in the United Kingdom, tied to a requirement from the UK's Competition and Markets Authority that Google give publishers visibility and control over AI use of their content. Google hasn't announced a global rollout date.
When will this reach U.S. Search Console accounts?
Unknown. Google has said a broader rollout is planned but hasn't published a timeline. Treat any specific date you see elsewhere as speculation.
Does opting out of AI Overviews hurt my regular Google ranking?
According to Google, no — the new opt-out toggle removes content from AI Overviews, AI Mode, and Discover's AI features without affecting standard search ranking. You do forfeit whatever traffic those AI features would have sent you.
How can I estimate my AI search visibility without this report?
Search your own customer-facing terms from a logged-out browser and note whether an AI Overview cites you, and ask ChatGPT or Perplexity the same questions a customer would ask. Neither is as precise as a dashboard, but both are free and available today.
Does this report include ChatGPT, Perplexity, or Claude data?
No. It's a Google Search Console feature, so it only covers Google's own AI features — AI Overviews, AI Mode, and Discover's AI-generated content. Visibility inside other AI assistants isn't measured by any Google tool.
Should I wait for this report before working on AI search visibility?
No. The structural work — clear answers, direct content, crawlable pages, accurate business information — is the same work that earns AI citations whether or not you can see the impression count yet. The report will eventually confirm what's working; it won't be what makes it work.
Most of what gets written about a new tool like this skips the part where it doesn't apply to most readers yet. I'd rather tell a client the unglamorous truth — you can't see this number today, here's what to look at instead — than let a headline set an expectation the product can't meet this month. If tracking and improving where your business actually shows up in AI answers sounds like more plate-spinning than you have time for, Get Found on Google and AI is the path built for exactly that.
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